Travel agency analyticsYour agency, in numbers you can trust.
Revenue, cash, quotations, enquiries and your team on one page, for any period you choose. Every section opens into a report you can break down, compare and share, and every figure says exactly what it counts.
Most agencies learn how the month went once it’s over.
The figures exist, spread across bookings, payment records and a spreadsheet someone rebuilds every month. By the time it adds up, the quarter it describes has gone.
Spreadsheets and month-end exports
- Exports pasted together every month, by whoever knows how
- Tax collected for the government counted as revenue
- A first month reported as “+100% growth”
- Rupees and dollars added into one total
- No way to tell which enquiries ever became trips
Wolkcle
- Live from the bookings, payments and enquiries you already record
- Revenue without pass-through GST and TCS, gross beside it
- “No prior period” when there’s nothing to compare against
- Won value in different currencies kept apart
- Every enquiry followed to the booking it became
The whole business on one page, one click from the detail.
The overview answers an owner’s questions in the order they ask them. Every section opens into a report with the same dates.
Pick a figure. See it over time.
Each scorecard is also a tab: the one you choose is the one the chart draws. Turn the comparison on or off, then move along the months. This one works, so try it.
Revenue
What the business earned, and where it came from · Jan 1 – Sep 30, 2026
| Month | 2026 | Previous period |
|---|---|---|
| Jan | ₹22,40,000 | Apr 2025: ₹18,90,000 |
| Feb | ₹24,80,000 | May 2025: ₹20,60,000 |
| Mar | ₹31,60,000 | Jun 2025: ₹26,30,000 |
| Apr | ₹27,20,000 | Jul 2025: ₹23,40,000 |
| May | ₹23,90,000 | Aug 2025: ₹20,10,000 |
| Jun | ₹28,10,000 | Sep 2025: ₹23,80,000 |
| Jul | ₹32,70,000 | Oct 2025: ₹27,50,000 |
| Aug | ₹36,90,000 | Nov 2025: ₹31,20,000 |
| Sep | ₹34,60,000 | Dec 2025: ₹29,60,000 |
- Bookings are counted in the period they were created, and only once confirmed — drafts, pending and cancelled bookings earn nothing.
- Compared with the period of equal length immediately before.
Ask the report the way you think.
Every report breaks down by what your business runs on: destination, consultant, customer type, payment method, source. Sort any column, search it, and download it as CSV.
Follow the enquiry, not the calendar.
A conversion is credited to the enquiry that produced it, not the month it closed in, so a busy September of bookings can’t hide a quiet July of enquiries.
Where they drop off
The funnel states how many fell away between each stage, so nobody has to do the subtraction.
Why you lose
Every lost enquiry carries a reason, ranked here, so price, timing and competitors show up as numbers.
How fast you reply
The typical time to a first reply, and how many met the target you set.
Enquiry funnel
One cohort, the enquiries received in this period, followed to the furthest stage each one reached.
- Enquiries received1,248100%
- Contacted1,13190.6%
- Qualified70256.3%
- Quotation sent53442.8%
- Converted19615.7%
The 196 converted enquiries are worth ₹98,40,000 in booking value, counted against the period the enquiry arrived in, not the one it closed in.
Why enquiries are lost
+ 24 more across other reasons
A booking is counted once for every destination on it, so the counts can add up to more than your bookings.
Where the money comes from, and who brings it in.
Destinations ranked by revenue, with the bookings behind each, and the same for every consultant on your team.
The top five, and the rest
The largest destinations are named; the long tail folds into Other rather than into colours nobody can tell apart.
Consultants by revenue
Bookings made in the period, credited to the assigned consultant, with their bookings and margin.
How your offers land
Quotations delivered and opened, conversations logged, and visits to your branded pages.
Numbers that tell the truth.
A dashboard is only worth reading if you’d act on what it says. These rules hold on every screen, for every period.
No baseline, no growth
When the period before had nothing to compare, you see “No prior period”, never a made-up +100%.
Rates compared as rates
A conversion rate shows the rate it came from, “from 34.1%”, not a percentage of a percentage.
Tax isn’t revenue
GST and TCS you collect for the government stay out of revenue, and are shown on their own line.
Today’s balances say so
Outstanding, overdue and open pipeline are today’s positions whatever period you pick, and labelled that way.
One cohort, followed
Quotations and enquiries are followed from the period they arrived in, so a good month can’t borrow another’s conversions.
One failure, one card
If a section can’t load, only that card says so. The rest of the page stays, and the figures you were reading stay put.
Behind every section, a report of its own.
Each keeps one colour wherever it appears, so the green you learned for cash on the overview is the green you find on the report.
Revenue
What the business earned, and where it came from
Break down by- Destination
- Consultant
- Customer type
- Trip type
- Booking status
Collections
The cash received, refunded and still owed
Break down by- Payment method
- Received by
Quotations
The sales pipeline, from a quote raised to a trip sold
Break down by- Status
- Consultant
- Destination
- Sent via
- Customer type
- Built from
Enquiries
What is arriving, and how much of it becomes a trip
Break down by- Source
- Consultant
Customer engagement
How your quotations, messages and branded pages land
Break down by- Delivery channel
- Conversation channel
- Branded page type
Margin scheme VAT
What you owe on the margins of the packages you sold
Break down by- Trip country
- Booking
What agencies ask first
From the bookings, payments, quotations and enquiries your team already records in Wolkcle. There is nothing to import or connect, and no report to build: the overview fills itself as you work. Revenue counts a booking in the period it was created, once it is confirmed, so drafts, pending and cancelled bookings earn nothing.
No. Revenue is what you earned, on the same basis as each booking’s profit and loss, so tax you collect on the government’s behalf is left out. Gross revenue, the contract value with taxes, is shown beside it, along with costs, operating expenses, net profit and margin.
Because they measure different things. Revenue is dated by when a booking was made; collections are dated by the day each payment arrived. A trip booked in March and paid in April is March’s revenue and April’s cash. Outstanding and overdue balances are always today’s, whatever period you pick.
Conversion follows the quotations or enquiries raised in a period to wherever they have got so far. A recent period still has quotes out with customers, so its rate climbs as they book. It’s why a conversion is credited to the enquiry that produced it, not to the month it closed in.
Yes. The period, the figure you’re charting, the breakdown and the comparison all live in the report’s link, so a colleague who opens it sees exactly what you saw. A preset is kept by name, so a link to “this month” still means this month next week. Any breakdown can also be downloaded as a CSV of the raw figures.
Figures are shown in your agency’s base currency with its own digit grouping: lakhs and crores for rupees, thousands and millions for dollars. Where enquiries were won in different currencies, their value is kept apart and the report says so, rather than adding rupees to dollars.
The analytics overview is on every plan. The six reports behind it, for revenue, collections, quotations, enquiries, customer engagement and margin-scheme VAT, come with Business and Enterprise, and with the free trial.
See your agency clearly.
Your bookings, payments and enquiries are already the data. Start a trial, and the overview fills itself as you work.
- 7-question overview
- 6 reports to share
- No invented growth
Reports come with Business, Enterprise and the free trialSee cashflow
- Bookings518+11.9%
- Conversion38.6%from 34.1%
- Avg. booking value₹51K+5.9%